Volition Thought House Introduces iMusic Brain Igniting Music featuring IMAGINCETM Neuro Technology to Prospective Retail Partners at CES 2009
Next-Generation Mental Muscle Flexing Music Combines Advanced, Patented Neuro Technology and Psychoacoustic advancements for Natural and Non-medicinal Mental Enhancements
LAS VEGAS- January 8, 2009
Zone in the brain, invigorate the mind and boost gray matter at the press of one button, with iMusic brain igniting music.
Volition, a leading human performance and neuro research boutique firm, today introduced the new iMusic retail line, with music CDs for focus, IQ, energy, memory, fitness, relaxation, sleeping, reading and more.
iMusic is advanced audio technology engineered by top brain experts and doctors, that stimulates and optimizes your neurons and brainwaves. All while you're enjoying beautiful music.
How well people think and perform is largely governed by their state of mind, which is determined by their brainwaves. Research has uncovered which brainwaves create peak performance mental states for learning, thinking, feeling great and even sleeping. With different iMusic CDs, users can now dial their brains into special peak performance brain states for life's rigors and demands.
People often report feeling their mind stall and sputter while trying to write, learn, recall information or just talk with someone, and it's not because they lack smarts. In fact, the problem isn't with their mental abilities at all. The problem is how their brain works and for the mass majority of people, it's in a low performance state & it's simply not performing for them.
iMusic fixes that by activating and training the mind just like weight training activates and trains muscles. Muscles need exercise to grow strong and practice to do something as simple as catch a ball; and in much the same way, the brain needs exercise to stay sharp and instruction to properly focus and zone in to learn, work and think in the most effective manner.
iMusic is a life changing performance tool for senior citizens looking to stay sharp in their old age, for students looking for added focus, and for professionals looking for more energy and acuity throughout their work day.
The IMAGINCETM neuro technology was originally developed by Volition for enterprise applications to enhance mental acuity, creativity and turn on peak performance among work forces and was originally available beginning in 2004 in limited markets. IMAGINCETM consists of a highly scientific digital modulation process that inserts nearly undetectable pulses, beats and modulations into music with finely tuned parameters- packing the acoustics with multiple harmonized layers of subtle brain piquing tones and waves that testing and laboratory trials have proven create a calculated and predictable change in the electrical activity of the brain. Unlike any other music that has brain enhancing claims, iMusic does not require headphones, or focused and dedicated listening to guide the brain into a peak performance state and does the following:
- Acts as a neuro speed performance aid: iMusic will introduce the brain to an accelerated, peak-performance state (the science of brainwave entrainment at work); pulling the user out of their mental comfort zone and propelling them to a higher level of operation, giving their brain a tremendous, science-driven workout.
- Induce whole brain thought: iMusic will create new and in time, permanent neural connections between the left and right brain hemispheres, perpetuating an increase in balance-what neuroscientists call Brain Synchronization. Brain Synchronization allows the user to think with both sides of their brain at once, an event that is often referred to as whole-brain thinking and is closely associated with genius level thinking and supreme intellectual performance.
- Enhance energy levels: Users can now easily combat mental fatigue and lack of focus by dialing up their energy levels at the push of a button.
Whether users want to work harder in the office or simply have the energy & vitality for the days events, this is their answer.
- Focus in like a laser: iMusic will propel users into a super focus state, empowering them in academic and work pursuits.
"iMusic is the first neuro activating music that, because of its technological properties, puts even the busiest people in the world into the peak performance zone," said Dr. Neal Alpiner, director of research, Voliiton Thought House. "Imaging devices such as the EEG tell the real story, giving a profound glimpse of the impact iMusic has on the brain. Just push play and within minutes, the brain lights up like a Christmas tree."
"The vision for iMusic is unique. We endeavored to make that do anything moxy, that super sharp genius state, that fire in your pants attribute available to everyone, in the form of a medium that we already love," said Taylor Andrew Wilson, president, Volition Thought House. "We've accomplished that. The ground swell of feedback we've generated over the past 5 years is flooring and we are going to continue acting as passionate ambassadors for this neuro technology until it becomes a de facto standard. What we're really trying to do here is set a new bar for human performance, and we're doing it."
About Volition
Volition Thought House was founded in 2002 by president Taylor Andrew Wilson. Volition proudly employs over 50 talented and exceptional people in over 15 different countries, united in their passion for performance. Volition debuted iMusic, a patented brain training, performance peaking and lifestyle enhancing audio technology , in 2004. Volition's first consumer product, The Mind Accelerator book, was published in 2002 and was distributed by Chapters, Barnes and Noble and major book stores nation wide. Volition is a privately held corporation.
