"Run to the Beat" is a festive 13 miles (it's a half-marathon) with different musical stations less than a mile apart (there are 16 music spots along the way!) Even t certified music lovers and party-goers that are non-sport buffs, also flock to the area. After all, the O2 is an entertainment district.

Music, being a great motivational tool at the gym or when doing repetitive exercises, is the main ingredient of "Run to the Beat." Organizers who cooked up this event must have been inspired by the new breakthrough scientists are making about the amazing power music has over our mental and physiological performance.

Dr. Costas Karageorghis, picks the music being played in each station, based on the contours and physiological demands of the ground being covered, to help the runners when they need to be pushed further by the challenge.

In a research report released by Brunel University, it said, "Listening to the right songs before and during exercise will not simply reduce feelings of tiredness, it will increase performance levels by up to 20 per cent." To illustrate this point, James Cracknell, English rowing champion and double Olympic gold medallist, said he has Red Hot Chilli Pepper's "Blood Sugar Sex Magic" album as an integral part of his pre-race preparation. This also brings to mind our own Michael Phelps and his ubiquitous pre-race iPod.

Dr. Karageorghis says,

1. Music can narrow attention and divert your mind from sensations of fatigue

2. Music can be used as a form of stimulant prior to training (loud, upbeat music) or as a sedative to calm feelings of anxiety or nervousness (soft, slow music)

3. Synchronising work rates to music increases performance levels. Music tempo regulates movement and thus prolongs performance

4. Music can enhance the acquisition of motor skills and create a better environment in which to learn new skills.

While Dr. Karegeorghis claims that he has tried this on his own athletes and have gained positive results,

he laments, "there's no definitive playlist for today's gym goers or tomorrow's sporting heroes." 

You'll be surprised to find out that 20% increase in performance isn't the only positive thing you'll get, especially when using iMusic!

Quite the contrary. Daeyang E&C (Korea), through its distribution arm CTT, introduced MC Square here in the good ol' U.S. of A just last year.

CTT's big boss John B. Nano said his company aims to "be at the forefront of this paradigm shift of treating individuals with biophysical as well as biochemical methods." Setting an eye towards the healthcare market, Nano said, "In addition to the MC Square for stress reduction, CTT has the pain management therapy in its portfolio of innovative technologies."

The MC Square, much looking like a snazzy mp3 player, was created and designed in Korea to provide stress relief, improved concentration and relaxation. This gadget with preset settings for relaxation, concentration, deep sleep and other modes "connects to earphones and goggles to use ‘rhytmic light and sound to induce particular brain waves, resulting in improved concentration, reduced stress and fatigue and relief from test-taking anxiety'."

Gearlog.com reports it to be priced at $437.89 (including the earbuds and googles). A bit pricey for an mp3 player but iMusic welcomes Daeyang E&C. Works best for us. Now you have something to compare with the superiority of iMusic's patented brainwave entrainment technology.

Wired magazine crossed their hot and white wires in May's issue.  Here's what they so confidently stated without contacting us, and evidently not spending more than 30 seconds interacting with our web presence. 

MYTH: Listening to Music Makes You Smarter

Music can certainly expand your mind; if you don't believe us, play Dark Side of the Moon while watching The Wizard of Oz. But can it amp up your brain power? That's the claim of companies like iMusic and the Monroe Institute, which market CDs and MP3s that promise to increase focus and improve memory. This ain't Baby Bach: The recordings pump a different frequency into each ear, and these "binaural" tones mix in the brain to produce a pulse that supposedly shifts the firing pattern of neurons, altering brain waves and, the thinking goes, reverse-engineering the mental state that accompanies them.

A compelling idea, but it's less likely to produce serious thought than a Fergie concert. In a recent study at Oregon Health and Science University, subjects exposed to a binaural pulse in the 3- to 8-Hz theta band (which is linked to working memory) showed no change in brain wave activity as measured by EEG. What's more, they actually became depressed and forgetful. If you wanted that, you'd just listen to Celine Dion. — G.L. 

That G.L. stands for Greta Lorge.  In case you are wondering where we stand on this 1) iMusic and our patented technology doesn't contain binaural beats, a hobbyist level pursuit that yields somewhere between zero to a microscopic  blip in results.  2) The Monroe Institute, which hasn't furthered brain science one millimeter since their inception, does indeed use binaural beats.  3) Our knowledge base actually contains a quite comprehensive article about how empty the binaural beat value proposition is, which can be found here:  http://www.vth.biz/kb/index.php?article=47

After letting Wired know of the technical difficulty they unknowingly foisted on its readers, they've righted their wrong in this months issue.  On page 20 in 7 point font they write "iMusic's acoustic brainwave technology is not binaural ("Listening to Music Makes Your Smarter", issue 16.05).

After challenging them to put iMusic to the test, and offering them a free and guided means of doing so,  they had no better sense but to publish this nano sized retraction.  I guess Wired isn't as interested in staying on top of the latest and greatest as we previously thought, which is too bad.  We hope any major media source that catches wind of our life boosting technology will take the time to investigate. Hopefully this isn't the final chapter in the Wired slash iMusic romance.